{"id":4318,"date":"2022-05-04T18:35:26","date_gmt":"2022-05-04T18:35:26","guid":{"rendered":"https:\/\/articles.derosemeditation.com\/?p=4318"},"modified":"2022-09-19T13:14:15","modified_gmt":"2022-09-19T13:14:15","slug":"sense-of-purpose-in-business","status":"publish","type":"post","link":"https:\/\/articles.upskillplatform.com\/en\/sense-of-purpose-in-business\/","title":{"rendered":"Senso de prop\u00f3sito no trabalho"},"content":{"rendered":"\n

Isto \u00e9 o que seus colaboradores est\u00e3o procurando<\/h2>\n\n\n\n

N\u00e3o \u00e9 mais poss\u00edvel ignorar a necessidade de alinhar os valores dos colaboradores com os de suas empresas. Isso porque, seja para atrair ou reter talentos, o resultado final \u00e9 que os colaboradores querem um senso de prop\u00f3sito no trabalho. E \u00e9 um efeito natural do novo cen\u00e1rio. Os conceitos de Employers branding e employee Experience est\u00e3o avan\u00e7ando. E a exig\u00eancia de pr\u00e1ticas ESG (Ambiental, Social e Governan\u00e7a Corporativa) est\u00e3o ganhando relev\u00e2ncia.<\/p>\n\n\n\n

“A pesquisa Employer Branding Research 2021, feita pela consultoria Randstad, mostrou que 80% dos l\u00edderes de organiza\u00e7\u00f5es concordam que uma marca empregadora forte gera um impacto significativo na capacidade de contratar uma boa for\u00e7a de trabalho. E 96% dos profissionais concordam que o alinhamento dos valores pessoais com a cultura da organiza\u00e7\u00e3o \u00e9 um fator chave para a satisfa\u00e7\u00e3o de trabalhar em uma empresa.”<\/p>\n\n\n\n

Esses resultados da pesquisa foram publicados na edi\u00e7\u00e3o de julho de 2021 da Revista Exame, mostrando a relev\u00e2ncia de fortalecer a imagem da marca junto aos colaboradores, tanto quanto \u00e9 feito com os consumidores.<\/p>\n\n\n\n

N\u00e3o d\u00e1 mais pra ignorar a relev\u00e2ncia de alinhar valores<\/strong><\/h2>\n\n\n\n

Os valores s\u00e3o o alicerce no qual pessoas e neg\u00f3cios se fundamentam para tomar suas decis\u00f5es mais importantes. Mesmo que eles n\u00e3o estejam listados ou expl\u00edcitos para todos, eles estar\u00e3o presentes no dia a dia corporativo, expressos pelos h\u00e1bitos das lideran\u00e7as, seu comportamento e forma de se relacionar com as equipes.<\/p>\n\n\n\n

Como citado por Peter Senge, em seu livro A quinta disciplina<\/em>, o comportamento do l\u00edder que vai influenciar a cultura no ambiente de trabalho, e n\u00e3o as regras, por mais que elas tenham sido criadas com boa inten\u00e7\u00e3o. Se o l\u00edder quer reduzir o burnout<\/a>, reduzindo o expediente de trabalho dos colaboradores, ele precisa dar o exemplo. Sen\u00e3o, a regra diz para trabalhar 40 horas semanais, mas o l\u00edder, que trabalha 70 horas por semana, \u00e9 que representa um verdadeiro her\u00f3i, aquele que realmente se importa com o neg\u00f3cio, e que cresce e lidera a empresa.<\/p>\n\n\n\n

As regras oficiais e o comportamento da lideran\u00e7a precisam estar alinhados, porque as pessoas tendem a seguir exemplos e n\u00e3o normas que existem s\u00f3 em teoria. Os valores com os quais os colaboradores v\u00e3o buscar se alinhar s\u00e3o os praticados e n\u00e3o os idealizados.<\/p>\n\n\n\n

Atentos a este detalhe da autenticidade dos valores, \u00e9 preciso ter claro qual \u00e9 o impacto positivo que a empresa quer promover na sociedade, para que a motiva\u00e7\u00e3o e o engajamento dos colaboradores n\u00e3o sejam comprometidos.<\/p>\n\n\n\n

Como definir prop\u00f3sito e valores impacta nos resultados do neg\u00f3cio<\/strong><\/strong><\/h2>\n\n\n\n

Declarar o prop\u00f3sito da empresa vai impactar a performance dos times e, por consequ\u00eancia, os resultados do neg\u00f3cio, como relatou Rupert Younger, fundador do Centro de Reputa\u00e7\u00e3o Corporativa da Universidade de Oxford e presidente da Enacting Purpose Initiative, uma parceria multi-institucional que trabalha para estabelecer as melhores pr\u00e1ticas em torno da governan\u00e7a de prop\u00f3sitos:<\/p>\n\n\n\n

“O trabalho feito por George Serafeim<\/a> em Harvard e por outros tamb\u00e9m vincula fortemente a atividade intencional com melhorias de produtividade e desempenho impulsionadas pelo engajamento dos colaboradores. A quest\u00e3o \u00e9 que o prop\u00f3sito<\/a> n\u00e3o vem \u00e0s custas da lucratividade, mas, em muitos casos, leva a um desempenho superior.”<\/p>\n\n\n\n

Compartilhar os mesmos valores e o mesmo prop\u00f3sito no trabalho \u00e9 fundamental para aumentar a sensa\u00e7\u00e3o de pertencimento e fomentar a colabora\u00e7\u00e3o, pontos cr\u00edticos da reten\u00e7\u00e3o de talentos. Afinal, se a empresa j\u00e1 contrata pessoas alinhadas \u00e0 sua cultura, os times ter\u00e3o mais facilidade de trabalhar juntos, criar v\u00ednculos verdadeiros e inovar.<\/p>\n\n\n\n

Como um artigo da McKinsey<\/a> descreve: “[os colaboradores] querem um senso de prop\u00f3sito renovado e revisado em seu trabalho. Eles querem conex\u00f5es sociais e interpessoais com seus colegas e gerentes. Eles querem sentir um senso de identidade compartilhada”.<\/p>\n\n\n\n

Ent\u00e3o, como aprender a fomentar um trabalho intencional nos seus times?<\/h2>\n\n\n\n

Um bom come\u00e7o \u00e9 detectar quais s\u00e3o os valores de cada membro da equipe e, juntos, buscarem pontos de converg\u00eancia com os valores e prop\u00f3sito da empresa. <\/p>\n\n\n\n

E, sempre que for feito processo seletivo para novas vagas, considerar os valores e prop\u00f3sito do candidato com o trabalho como um dos par\u00e2metros para determinar quem deve ser contratado.<\/p>\n\n\n\n

Tem sido uma tend\u00eancia cada vez mais comum os candidatos selecionarem as empresas onde querem trabalhar com base neste crit\u00e9rio.<\/p>\n\n\n\n

Quer saber como sua empresa pode ser mais atrativa aos melhores talentos, alinhando o prop\u00f3sito no trabalho em equipe?<\/p>\n\n\n\n

Agende uma demo da nossa plataforma, clicando aqui.<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Com o avan\u00e7o dos conceitos de employer branding e employee experience, e com as exig\u00eancias trazidas pela aplica\u00e7\u00e3o das pr\u00e1ticas de ESG (Governan\u00e7a Ambiental, Social e Corporativa), n\u00e3o d\u00e1 mais pra ignorar a necessidade de alinhar valores dos colaboradores com o de suas empresas, seja na atra\u00e7\u00e3o ou na reten\u00e7\u00e3o de talentos.<\/p>","protected":false},"author":17,"featured_media":4321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,108,109],"tags":[],"class_list":["post-4318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-centric-work-design","category-managing-in-a-hybrid-world","category-reforming-the-culture"],"yoast_head":"\nSenso de prop\u00f3sito no trabalho - Upskill Artigos<\/title>\n<meta name=\"description\" content=\"A sense of purpose in business is a critical aspect for your 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